Abstract: The article analyses global trends in the development of the sharing economy in the context of socialisation. The author finds out that global trends of informatisation, intellectualisation, innovation and digitalisation are quite interconnected and interdependent.

Digital globalisation is causing socio-cultural transformations, changes in the society of consciousness and the emergence of new consumption patterns. In turn, it is determined that the social economy is designed to meet social needs and help to realise the individual potential of each person. The study found that the sharing economy increases the efficiency of sustainable development of global socialisation trends. The global prerequisites for the development of the sharing economy are determined, according to which a business organisation creates chain networks that transform the entire production process within the global economy of a new type.

New opportunities arise for gaining economic or technological advantages in international business based on the principles of inter-country business operations, in particular, the sale of a given product in another country, or the establishment of production in another country by a firm of one country, or the joint provision of services by firms of two countries to a third country, etc. The article presents global trends in the development of the sharing economy, in particular in the context of socialisation. The four components of the sharing economy dimension are also reflected. The presented sharing index according to the Consumer Choice Centre reflects the current opportunities and trends of the sharing economy. The analysis of the number of users of the sharing economy demonstrated that the impact of the economic and environmental crises has led to the rapid development of the sharing component of the global economy: sharing services help to save money, and society has become increasingly aware of the importance of reducing consumption. According to the author, the growing platform economy is shaping a new global business landscape and influencing the life of the entire world society, promoting the development of a new form of business organisation, where TNCs play a key role. The business models of the sharing economy are comprehensively analysed, taking into account the trends in the development of socialisation processes. A certain relationship between the sharing economy and sustainable development has been identified, which requires further research. The importance of social responsibility of business structures in this direction is emphasised.

Directions and measures to enhance the importance and level of use of sharing in the global economy are proposed, taking into account the importance of its social component.